Valu, the leading universal financial technology powerhouse in the Middle East and North Africa (MENA), and IKEA Egypt have announced the renewal of their partnership for an additional two years, marking a new chapter in their successful collaboration, with Valu becoming IKEA Egypt’s exclusive flexible payment provider for the first time. The renewed partnership strengthens the two companies’ shared commitment to making home furnishing more affordable and accessible for consumers across Egypt.

The exclusive agreement allows IKEA customers to enjoy 0% interest, 0% purchase fees, and 0% down payment for up to 15 months through both online and retail channels. It will be available throughout the two-year partnership, providing long-term financial flexibility for those furnishing their homes.

The partnership underscores the shared commitment of both companies to enhancing the customer experience through innovative financial solutions. It further reinforces Valu's position as a leading lifestyle-enabling fintech platform while supporting IKEA Egypt's mission to make well-designed, functional home furnishing solutions accessible to the many people through seamless and flexible payment options.

Dina Shalaby, Head of Growth at Valu, commented: "We are thrilled to embark on this exclusive journey with IKEA Egypt. This partnership is a strategic milestone that reflects our commitment to delivering innovative financial solutions deeply embedded in the everyday lives of our customers. By offering 0% interest and no upfront costs for 15 months, we are not just providing credit; we are enabling Egyptian families to build the homes they dream of without financial strain."

Munir Siraj, IKEA Egypt Market Manager, said: "At IKEA, our priority is to make our home furnishing solutions more accessible to the many people. Our exclusive partnership with Valu reflects our shared commitment to offering customers greater flexibility and convenience, making it easier than ever to create a better everyday life at home."

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About Valu:
Valu (Legal name: U Consumer Finance S.A.E.) (EGX: VALU.CA) is the leading universal financial technology powerhouse offering customers and businesses convenient and comprehensive financial solutions. It is the first fintech company providing consumer finance to become a listed company on the Egyptian Exchange (EGX), and this, alongside Amazon having a direct stake in the firm, represents Valu’s growth journey and dynamic business model. 

Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region through U, providing customizable financing plans for up to 60 months across more than 9,000 stores and online platforms – covering a diverse array of categories, including home appliances, electronics, home finishing, furniture, residential solar solutions, healthcare, education, travel, and fashion, among others. Valu also offers investment products, an instant cash redemption program, and a high-end financing program to facilitate the purchase of big-ticket items up to EGP 60 million in the luxury space, and on its marketplace, through Valu Invest with the AZ Valu fund and EFG Hermes ONE, Sha2labaz, Ulter, and Shop'IT, respectively. 

In addition, Valu offers business-to-business solutions through Valu Business. Valu introduced its prepaid card and co-branded credit card in collaboration with Visa, further expanding its range of payment options to provide customers with the most versatile, convenient, and comprehensive payment solutions, making Valu the ultimate choice for all clients’ payment needs. As an award-winning fintech player in the MENA region, Valu embraces a progressive business approach with an agile team committed to architecting innovative financial solutions to meet customers' evolving needs.

Most recently, Valu launched its services in Jordan in May 2026 under a Specialized Finance license, following final approval from the Central Bank of Jordan (CBJ), offering consumers convenient financing solutions.
Learn more about us at www.valugroup.com 

For further information, please contact:

The Valu Public Relations Team in Egypt
publicrelations@efgholding.com 

May El Gammal
Group Chief Marketing & Communications Officer
melgammal@efgholding.com

Omar Salama
Head of Communications
osalama@efgholding.com

Note on Forward-Looking Statements:
In this press release, Valu may make forward-looking statements, including, for example, statements about management’s expectations, strategic objectives, growth opportunities, and business prospects. These forward-looking statements are not historical facts but instead represent only Valu’s belief regarding future events, many of which, by their nature, are inherently uncertain and are beyond management’s control and include, among others, financial market volatility; actions and initiatives taken by current and potential competitors; general economic conditions and the effect of current, pending, and future legislation, regulations and regulatory actions. Accordingly, the readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made. Readers are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date on which they are made.